Unfortunately, it’s true. Many carpet cleaners in the Charlotte area (and elsewhere, for that matter!) follow the Cut Rate Advertised Price business model. Look carefully at that title and see what it stands for! Essentially, due to a faltering economy, fierce competition, bad business sense—pick your excuse—too many carpet cleaning companies cut their rates so low to get your business that they actually cut their profit margin and often even lose money. “So what?” you may ask yourself. “Sounds like a deal for me!” Before you get too excited about getting your carpets cleaned at a bargain basement price, ask yourself this. How apt are businesses to do a good job if they know they are losing their shirt on the deal?